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Hair’s the Thing at Cosmoprof North America

Tradeshow takes place in Las Vegas next month.

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By: TOM BRANNA

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This year at Cosmoprof North America, hair care will be a major focus. And why not? This approximate $50 billion dollar (retail) business is constantly introducing new trends to entice the consumer, while pushing the envelope with technological advances, according to organizers. The trends in each of these categories dictate the newest products that retailer /marketers will seek out. Here are the 2009 hair innovations on display at Cosmoprof North America: Ingredients Whether key ingredients ...

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